How Kodak Squandered Every Single Digital Opportunity It Had »

paulocesilveira:

Kodak_pixelated-275x171Kodak has finally formalized what had been expected for years — it’s gone bankrupt. In the past 15 years, digital technology changed photography dramatically, and Kodak, a former heavyweight in the analog film business, got left behind.

That’s the story of Kodak in the broadest of strokes, though it doesn’t capture the full (if you’ll forgive me) picture. In fact, Kodak missed the boat on digital not once, but at least three times. Besides never capitalizing on the digital-camera tech it helped create, Kodak also gravely misunderstood the new ways consumers wanted to interact with their photos, the technologies involved, and the market forces surrounding them.

Reblogged 1 month ago from paulocesilveira
Source: paulocesilveira